Module 5: Interpreting a Check-In

For an online client, the weekly check-in is the coaching. They don't see you in the gym. What they experience of you is mostly this: one reply a week that reads where they are, decides what changes, explains why, motivates them and tells them what's coming.

The biggest retention tools you have

1. The check-in and your communication around it. Once you start spending more time in the conversation and less time in the programs, your whole business will transform.
2. The phase roadmap (Module 3). Clients who can see where they're going stay to get there.

It's common for clients to pay for 12 months upfront after a single call, because "my coach has big plans for me." That's the retention strategy: a roadmap in place, rapport and trust, and a coach who is flexible every week and clearly has their best interests at heart.

People don't buy coaching. They buy coaches.

They could go to anyone else and get the same program, maybe a better one. You are the only thing that separates you from your competition.

I know coaches who know far more than me about training and nutrition who have the smallest rosters, the most churn and the worst reviews. They've never shown interest in anyone but themselves.

The three R's

The lessons in this course are are distilled from the systems and methodologies of multiple multi million dollar coaching business which grew organically by leveraging:

Protect your energy

The client is paying for great check-ins. Don't show up to them tired. Schedule check-ins for when you're at your best, and batch them so you're in the zone.