Coach handbook
SOPs
How we run admin, client setup and check-ins, with copy-ready formats and scripts.
Coach Hub
09 · Client wins & content
Client results & transformations
Why it matters
Client results are what our clients come to us for. You'll learn our techniques, and how we get results, in the Coach Academy (
open it here). When a client gets a result, we need to know, so we can tell whether it's something we can use as marketing material.
What counts as a transformation
A meaningful visual result. The visual change is what we prioritise most.
They've built more muscle
Weight isn't the measure
54 → 50 kg
A change that isn't drastic on the scale can still be a dramatic visual transformation.
Ask the client in their check-in
Bring up their comparison photos, show them how much of a result they've made and really hype them up. Then ask the question:
“Look at these side by side, [Name]. That's a huge change and you should be really proud of it. Would you be comfortable with us posting this one? Our team can get it posted for you, and it'd be great to share.”
They say yes
Perfect. Flag it in Slack with Post: Yes (next page).
They say no
Offer to post it anonymously:
“Totally fine. Would you be okay with it being posted anonymously? We can crop your head out and even change your name if you'd like.”
Yes → flag it with Post: Anonymous. Still no → flag it anyway with Post: No.
DPperformance Coaching · Internal
Coach Hub
09 · Client wins & content
Flag it & share it
Flag every transformation
#transformations
Post every transformation in #transformations on Slack, whether the client wants it posted or not. That way every transformation gets noted, and we can track how many transformations each coach is getting, and when.
No photos needed. If it's being posted, Daniel and the admin team take it from there, including working with the client on the post.
Copy this format
Transformation
Client name: [Client name]
Date: [Date]
Post: Yes / No / Anonymous
Post one message per client.
The client wins chat
A chat with all the coaches. Use it to share client wins, show off results and your good work, and see the great work the rest of the team is doing too.
Share wins
Big or small, every result is worth posting
Show off results
Comparison photos and progress worth celebrating
Learn from each other
See what's working across the team
DPperformance Coaching · Internal
Coach Hub