Treat your job like a job
Most coaches don't treat their job like a job. Online coaching means you can work from anywhere in the world. That's a luxury, but with great power comes great responsibility.
The biggest sin: selling coaching, taking four days to reply to a check-in, and posting Instagram stories from Bali in the meantime. The best businesses I know are run by people who are busy and treat their job like a job.
If you turned up to a normal job 30 minutes late, you'd be in trouble
So hold yourself to at least that standard:
- Get a desk. Somewhere set up for work.
- Use a calendar. Block check-in time, reply time and your own training. Get really good at it.
- Have a note-taking system, so you're not relying on memory for 30 clients' lives.
- Be well groomed and on time. For calls, for check-ins, for replies.
How you do one thing is how you do everything. If you're disorganised, with no calendar, no schedule and no real time commitments, it shows up in your work.
The HR test
Professionalism doesn't have to mean a suit and tie. But it does need minimum standards. Before you send a check-in video or post on social media, ask:
"Would HR have a problem with this?"
You're your own HR now, so you need your own filter.
Your surroundings are part of the message
Think about what you're communicating when you take a call or record a check-in from a café. The client sees the background, hears the noise, and feels whether they were the priority or an afterthought. If it feels rushed, they won't feel prioritised. Prioritise your profession, and they'll feel prioritised. (Your recording setup is in Module 5.8.)
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