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Coach Academy

Module 1: Coaching Philosophy & Understanding Your Demographic

Lesson 1.5

Principles, not rules

Loom walkthrough coming for this lesson. The written version below is complete.

This course teaches principles, not rules. Every number you'll see in later modules is a good starting point, not a law. Start there, then adapt to the person in front of you.

Take 10,000 steps a day. Somewhere along the way it became a magic number that everyone follows without thinking. It isn't magic. It's a reasonable default for a lot of people, and a pointless fight for some.

Luke and his 8,000 steps

Luke sits at about 8,000 steps a day, every day. Walking more just doesn't fit his life. But he trains like a madman when he's in the gym.

The rulebook says push him to 10–12k. Instead, I coached around it. He's bulking, and lower daily movement means lower expenditure, so I can find his ideal rate of gain on fewer calories. When I want a bit more output, I add some StairMaster to his gym sessions, which he's happy to do because he's already there. No fight, no friction, and he's progressing.

The two-meal client

I had a client who was convinced he only had time to eat twice a day. Honestly, I didn't believe him at first. I wanted him on three balanced meals. But the only way I ever got adherence was two monster meals a day, and that's how we got his results.

The starting points you'll meet later

These are the defaults this course uses. Treat each one as where you start, not where you have to finish.

AreaStarting pointCovered in
Protein~2.2 g/kg for men, ~1.8 g/kg for womenModule 3
Meal structureStructured meals with options (e.g. 3 meals + 2 snacks)Module 3
Rate of fat lossFaster when body fat is higher, slower as they lean outModules 3 and 6
Daily steps~10k as a common default, adjusted to the personModules 4 and 6
Training effortCompounds ~1 rep in reserve, isolation close to failureModule 4

Some clients respond better to higher fats and lower carbs. Some need a slower rate of loss because life is full and they're happy with steady progress. That's all fine. Adherence is the deciding factor.

Don't get smarter than the solution

Here's the other half of this principle, and it matters just as much. If the client is progressing, don't change anything. Coaches love to tinker. Don't think you're smarter than a plan that's working.

The rulebook is for the initial setup. After that, the client's results tell you what to adapt.